Sip On This: The Digital Marketing Podcast
Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.
Episodes
24 episodes
EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights!
The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready? In this episode of Sip on This, we ...
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Season 1
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Episode 24
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29:27
EP:23 Web Development Declassified - Are you being ripped off?!
In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, d...
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Season 1
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Episode 23
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33:02
EP:22 Crumbl Sydney DRAMA, Coles & Woolworths Sued?!, FAKE Mobile Games!
In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU...
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Season 1
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Episode 22
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36:10
EP:20 Why GOOD Office Culture Matters! A Peek Inside Our Office 👀
Join host Bianca and guests, Anna, and Steph as they discuss office culture, team dynamics, and the importance of work-life balance. The girls all share insights and stories from previous workplaces and compare them to their experience at MMX. ...
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33:40
EP:21 Does Local SEO ACTUALLY Work?
Welcome back to another episode of "Sip on This" NERD OUT edition. In this video Emad, Nav and Steph delve into the intricacies of local SEO, focusing on it's importance, challenges, and strategies for success. They discuss the evolving nature ...
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33:21
EP:19 Do Real PPC Experts Use The Google Recommendations?
In this episode of “Sip on This,” Matt, Cuan and Emad dive into various PPC topics, focusing on Google Ads recommendations, bidding strategies, and Performance Max (PMax) campaigns. They share their insights and experiences, discussing the pros...
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24:04
EP:18 Answering Common Design Questions: With Our Creative Director!
In this episode, our Creative Director, Huss, answers some of the most frequently asked questions about design. Join Bianca, Naj, and Huss as they dive into topics like the importance of brand guidelines, overcoming rigid client guidelines, the...
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Season 1
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Episode 18
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21:18
EP:17 Keeping Creativity Alive: Overcoming Creative Exhaustion
Join host Bianca and guests Ryan, and Andy as they delve into the challenges of maintaining creativity in digital marketing and everyday life. In this episode, they discuss the causes of creative exhaustion, the impact of repetitive tasks like ...
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Season 1
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Episode 17
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36:43
E16: Unlocking Social Media Success: Expert Answers to Your Top Questions!
Welcome back to our podcast! In this episode, our social media manager takes the hot seat to answer the most burning questions about social media. From the best times to post to the importance of content quality, we cover it all. Whether you’re...
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Season 1
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Episode 16
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41:58
E15: Growing Up In The Digital Era: Gen Z's Nostalgic Reflection On Technology!
Join hosts Bianca and Ryan as they take a nostalgic trip down memory lane, discussing what it was like growing up in a world with limited technology and witnessing rapid technological advancements over the years. From playing outside and enjoyi...
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Season 1
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Episode 15
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34:34
EP14: Google Search Algorithm Leak: What we know!
Naj, Nick and Emad discuss the recent Google search algorithm leak and review some key findings.
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Season 1
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Episode 14
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24:22
EP13: The Power of Emotion in Marketing: Creating Emotional Connections with Consumers
Emotions play a significant role in consumer decision-making. In this episode, we explore the power of emotional marketing and discuss strategies for creating emotional connections with consumers through storytelling and branding....
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Season 1
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Episode 14
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48:02
EP12: The Evolution of Email Marketing: Strategies for Success in a Saturated Inbox
In this episode, we explore the changing landscape of email marketing and share effective strategies to cut through the noise and engage with your audience.
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36:40
EP11: The Power of Personalisation: Using Data to Deliver Tailored Digital Experiences
In this episode, we explore the impact of increased personalisation in digital marketing, discussing how businesses leverage consumer data to create customised experiences for their audience.
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Season 1
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Episode 11
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25:02
EP10: The Changing SEO Landscape: AI And The Rise Of Video Content
The Changing SEO Landscape: AI And The Rise Of Video Content Attention spans are getting shorter and screen time is going up. In this week's episode, we discuss how the SEO industry is changing thanks to the rise of AI and...
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36:14
EP9: Word Travels Fast, Misinformation Travels Faster
Word Travels Fast, Misinformation Travels FasterIn this week's episode, the Multimediax team unpacks the viral spreading of misinformation on social media platforms and the implications it can have on society. We dive into how ...
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Season 1
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Episode 9
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33:07
EP8: How To Plan And Prepare For A Cookieless World
A cookieless world is coming and it's waiting for no one.In this week's episode, we discuss exactly what this means for advertisers and how you can prepare your business now to ensure minimal disruption.
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Season 1
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Episode 8
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27:40
EP7: Crafting Controversies: The Art of Influencer and Brand Publicity Stunts
In this episode, we take an insider look into the world of influencer and brand publicity stunts, unpacking the hidden strategies behind the not so "accidental" controversies.
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41:46
EP6: Balancing Your Budget: The Ideal Split Between Content Creation And Ad Spend
When budgets are tight, it can be tough to know which spend will get the best return. In this week's episode, we debate the importance of ad spend vs content creation for digital marketing success.
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Season 1
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Episode 6
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35:47
EP5: Inside The World Of Influencer Brand Trips
Inside The World Of Influencer Brand Trips In this episode, we talk about all things influencer brand trips. From influencer selection to detailed deliverables, we dissect all the ins and outs behind the trips the internet...
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Season 1
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Episode 5
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19:39
EP4: To Degree Or Not To Degree: Pathways to Success in Marketing
School then university then job…? In this week's episode, we debate the importance of adegree for pursuing a career in marketing.
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20:00
EP3: The Illusion of Anonymity: The Story Your Online Activity Tells
Is your phone listening to you? In this week's episode, the team exposes the reality of online tracking and explores the ethics of marketers utilising your data.
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38:58