Sip On This: The Digital Marketing Podcast
Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.
Sip On This: The Digital Marketing Podcast
EP 27: Your Google Rankings Just Changed: AI Overviews and the Future of SEO
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AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge.
In this episode, we cover:
– Why traffic dropped when AIOs launched (and why most people blamed the wrong thing)
– The content strategy that gets your brand cited in AI summaries
– Why “clicks” are the wrong metric to be tracking in 2026
– How the right SEO flipped a brand’s AI reputation in just six weeks
– How to audit what AI is actually saying about your business right now
– Why customers are arriving already ready to buy — and what that means for your funnel
Whether you’re an SEO pro or a business owner trying to figure out what the hell is going on with Google, this episode cuts through the noise.
Sip on This Podcast | New episodes dropping every fortnight