Sip On This: The Digital Marketing Podcast
Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.
Sip On This: The Digital Marketing Podcast
EP 25: The Web Design Conversation Most Agencies Won't Have With You
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Is your website holding your business back?
In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online).
If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem.
In this episode we cover:
- Why cheap websites can cost you more in the long run
- What a "growth engine" website actually looks like under the hood
- Core Web Vitals, site speed & why it matters for your rankings
- URL architecture, SEO migration mistakes & the 301 redirect problem
- How to connect your CRM, capture source data & stop flying blind
- Landing pages vs websites for paid campaigns
- Tracking, heat mapping & UX tools to continuously improve performance
- How AI tools are creating a new wave of broken websites
Free tools mentioned:
🔍 Google PageSpeed Insights — pagespeed.web.dev
📊 Hotjar / Mouseflow — for session recordings & scroll maps
Quick self-audit questions to ask yourself:
How many leads has my website generated this month?
Do I have conversion tracking set up?
When was my website last updated/maintained?
Do I even have access to my own analytics?
Whether you're a business owner, marketer, or developer — this one's a must-listen.
🎙️ Sip on This Podcast | New episodes dropping every fortnight